Mr. Crossley has over 30 years of communication and technological management experience, where he held numerous technology and operations’ management executive positions.
While he is currently using his talents, knowledge, and expertise as a corporate consultant and operating partner to private equity and venture capital firms with their portfolio companies. His most recent position was the Chief Operating Officer of Operational Technologies, a San Antonio based Environmental, Supply Chain Management, EF&I and IT Services Company with multi-national accounts. Prior to this position, he was the Chief Technology Officer of Salmon PCS LLC, which is a national wireless communications partnering company to AT&T Wireless.
Mr. Crossley’s experience has primarily been focused in the communications technological industry. Prior to joining Salmon PCS LLC, he was the Sr. VP & Chief Operating for SBC Advanced Solutions, Inc. SBC is the nation’s largest provider of next generation, high-speed Digital Communication Service, connecting homes and businesses to high-speed Internet. He was appointed to this position in May 2000.
Since March 2000, he had served as Vice President-Transition for SBC Operations, Inc., responsible for SBC’s regional companies’ transition issues to a single “SBC” brand.
Prior to the Transition Position, he served as Vice President –Network for SBC International’s South Africa operations and was responsible for the entire switching and transport network organization, including technology, integrated network planning, construction, installation, maintenance and operations support. Based in Johannesburg, he oversaw the work of over 43,000 employees. He was appointed to this position December 1997. He moved to Johannesburg, South Africa in April 1997, as the Managing Executive-Network for Telkom South Africa.
Prior to moving to South Africa, he was Vice President Inter-Industry Operations for Southwestern Bell Telephone Company in Dallas, Texas. He was appointed to this position in May 1995, with the responsibility for the company’s major account customers’ networks and service center operations. He also served as Managing Director-Network Planning for Southwestern Bell’s five state territories from 1993 to 1995.
Mr. Crossley’s extensive experience in the communication industry has been built upon a number of widely varied positions throughout his career with Southwestern Bell, which began in 1972. He also served for three years with Bell Communications Research (Bellcore) as the Executive Director for the Regional Bell Operating Companies (RBOCs) Communications’ Network Provisioning and Maintenance IT Support Systems.
From 1987 to 1989, he was assigned to Houston, Texas, as Dist. Manager-Special Services, where he was responsible for the provisioning and maintenance of specially designed communication circuits.
1986 to 1987, Mr. Crossley was responsible for Southwestern Bell Telephone Company’s and its five states individual Business Plan development and Distribution Service’s Strategic Plan.
Prior to 1986, he progressed through several different positions in Texas, primarily in network, human resources, operations and customer services. One of the most significant assignments outside of network operations was AT&T (pre-divestiture) as Dist. Staff Supervisor-Management Recruiting. Of the many unique challenges Mr. Crossley has experienced over the years, one of the most personally rewarding was overall director of communications restoration, after the Paris, Texas tornado in 1982.
Mr. Crossley received a Bachelor of Science degree in mathematics in 1967 and a Bachelor of Science degree in natural science in 1971 from Mississippi Valley state University. He completed the Executive Management Program at the University of Georgia in 1988. He has done graduate study at the University of Texas at Arlington and received executive training certificates from TCU and Texas A&M.
Prior to joining Southwestern Bell, Mr. Crossley was a mathematics teacher in Ft. Worth, Texas.
Throughout his career, Mr. Crossley has been active in many educational, political, governmental, civic and other community oriented organizations. Among these are the United States Engineering and Operations Council, St. Louis Regional Commerce and Growth Association, Texas Political action Disbursement Committee, Missouri Political Action Disbursement Committee, and Engineering and Science Committee for the Greater St. Louis Area, and Consolidated School District Committee. Additionally, he has served on Boards of Directors for Cadre 19, Regional Consortium for Education and Technology-St. Louis Area, East Texas Education Research Council, American Red Cross, Ranken Technical College, Dominion Country Club, and Respite Care. While in South Africa, he served on the board of directors for Switfnet and Q-Trunk, subsidiaries of Telkom South Africa, and was an alternate board member of Telkom South Africa.
Mr. Crossley has received many management leadership and technical certificates. Some of the most significant areas of executive management and technical leadership include, communication engineering, installation and maintenance, operations, service centers, human resource, information technology, forecast, marketing and sales, supply chain management and quality control. He has executive management experience in wireless and landline end-to-end service delivery, operations, and support.
Craig Crossley is an entrepreneurial business mind that has used his experience in and around the communications, technology, marketing, and entertainment industries to cultivate a niche expertise in Business Development. Over the years The Crossley Group has played a role as a “Digital Agent” in consulting, developing and operating digital media, commerce and marketing solutions for high level entertainers, multi-media, technology, and retail companies.
His entrepreneurial work includes clients and partners such as Funimation Entertainment, Sears Holdings Corporation, Kmart, Cisco, Konami Digital Entertainment, Will Smith Enterprises, Aftermath Entertainment, Universal Music Group, GoGo Mobile, Mixcast TV, and others… In the entertainment vertical he brought this same innovation and understanding to the table when he established a joint venture that formed the digital music infrastructure for Navio Systems, where he developed the initial direct to consumer rights based digital strategy implemented across Sony Music’s label system. In the retail vertical he designed, implemented, and operated an integrated in-venue video network and coupon delivery system (including its content programming and advertising sales) for Sears Holdings Corporation by bringing together a private equity firm, an equipment manufacturer, a marketing company, and a production company.
He started his entertainment career by the side of Will Smith as part of his management team and later evolved into various capacities with the Will Smith/Overbrook Entertainment family of companies. Before partnering with his college friend, Harry Smith and Smith Global Management to spin off his own company, he managed a roster of talent and served in a versatile business development position to direct the Smith Family’s entrepreneurial activity and the integration of new media opportunities and corporate sponsorship with talent management. Here he started and operated a portfolio of companies in marketing, entertainment, technology, and hospitality.
Preceding his involvement with the Smiths, Mr. Crossley spent four years in SBC’s (now AT&T) Leadership Development Program. During this time, he served as Area Manager over High Capacity and Digital Circuit Provisioning for Northern California. Here he was responsible for 12 direct reports with over 300 employees in 2 operations centers in San Ramon and Sacramento.
Prior to this position he was in Dallas, Texas where he started in Network Operations and helped lead the company’s competitive local exchange efforts and other initiatives derived from the Telecommunications Act of 1996.
Craig is also a former playing and teaching golf professional out of the Gateway Section of the PGA. In his last position he was General Manager in charge of Golf Operations for Grand Marais Golf Course.
Craig received his degree in Finance from Hampton University in Hampton, VA.